Self-Starter Academy

Get started on your books!
Lena Portrait

“I can’t wait to share my accounting knowledge with you and take you on the exciting journey into your own world of business finances!”

Lena

Self-Starter Academy

What is it?

I believe that any business owner should know and understand his or her business numbers! Without it, no business can prosper! You have to know what your goals are and be able to interpret them in financial terms! You have to know your underlying costs and how you can make your business “leaner” and you margins “fatter”! With that in mind, I introduced DYI Accounting Learning program for new business owners, which is the most popular service at the moment (after bookkeeping)!

I regularly led accounting and audit training courses within KPMG in Moscow and that is where I learned the best and most beneficial way to do it for new business owners!

I look forward to welcoming you, and guide you in the world of your own business finances!

Self-Starter Academy

How it works

Call
Sign
Pay
Book

Book a discovery call

During a discovery call I will explain in detail what benefits you will get during the course.

Sign the contract

Before we start, we will have to sign a digital contract.

Pay Your Investment

Before the first session, an advance payment (approx. the cost of 1 session) needs to be made. Thereafter, if you decide to continue your journey, the residual amount needs to be paid.

Book your first session

Sessions take place via an online platform. We book a slot, and meet online!

Self-Starter Academy

How it works

Book a discovery call

During a discovery call I will explain in detail what benefits you will get during the course.

Sign the contract

Before we start, we will have to sign a digital contract.

Pay your investment

Before the first session, an advance payment (approx. the cost of 1 session) needs to be made. Thereafter, if you decide to continue your journey, the residual amount needs to be paid.

Book your first session

Sessions take place via an online platform. We book a slot, and meet online!

Self-Starter Academy

Our Packages

Accounting Masterclass Sessions cover:

K
L
Accounting Basics

You will learn about basic accounting definitions and will be able to speak to any accountant on the same terms! We will briefly look at assets, liabilities, revenue and expenses, cost of goods sold and admin costs. You will walk away with the homework to apply what we looked at - to your own business!

K
L
Accounting Software Review

We will look at different cloud based accounting software suitable for SMB offered in the UAE, and their differences, we will discuss the best suitable package for your business. Then we will set it up for you, will look at the chart of accounts.

K
L
Bank Talk

Bank connection review, bank reconciliation - what is it and how is it done, bank fees. We will touch upon payment gateways - however it is covered in more detail in a 10-week package.

K
L
Revenue

In this session we will cover different revenue streams specific for your business and how to account for revenue in a specific accounting software; we will also start looking at Cost of sale.

K
L
Costs

We will continue looking at costs; we will look at Cost of sale in detail and its connection with Inventory. General and Admin expense will also be covered in this session.

K
L
Payroll

This session will cover all things employees related including payroll liabilities, commission calculation, UAE end of service benefit calculation, WPS overview and employer's responsibility.

K
L
VAT

In the final session we will look at VAT: basics of VAT, UAE VAT registration requirements, how to prepare a VAT return and file it on the FTA website.

Additional Sessions in Ultimate Masterclass:

K
L
Payment Gateway

We will look at different payment gateways, and how to reconcile payouts, fees and sales.

K
L
Financial Reports

We will look at different financial reports, what do they tell us, and how to prepare other business performance reports (with templates provided).

K
L
ESR & AML

Economic Substance Regulation is another requirement that businesses in the UAE have to comply with, we will look at its requirements and what your business needs to do. We will also look at AML requirements.

Accounting Masterclass Sessions cover:

K
L
Accounting Basics

You will learn about basic accounting definitions and will be able to speak to any accountant on the same terms! We will briefly look at assets, liabilities, revenue and expenses, cost of goods sold and admin costs. You will walk away with the homework to apply what we looked at - to your own business!

K
L
Accounting Software Review

We will look at different cloud based accounting software suitable for SMB offered in the UAE, and their differences, we will discuss the best suitable package for your business. Then we will set it up for you, will look at the chart of accounts.

K
L
Bank Talk

Bank connection review, bank reconciliation - what is it and how is it done, bank fees. We will touch upon payment gateways - however it is covered in more detail in a 10-week package.

K
L
Revenue

In this session we will cover different revenue streams specific for your business and how to account for revenue in a specific accounting software; we will also start looking at Cost of sale.

K
L
Costs

We will continue looking at costs; we will look at Cost of sale in detail and its connection with Inventory. General and Admin expense will also be covered in this session.

K
L
Payroll

This session will cover all things employees related including payroll liabilities, commission calculation, UAE end of service benefit calculation, WPS overview and employer's responsibility.

K
L
VAT

In the final session we will look at VAT: basics of VAT, UAE VAT registration requirements, how to prepare a VAT return and file it on the FTA website.

Additional Sessions in Ultimate Masterclass:

K
L
Payment Gateway

We will look at different payment gateways, and how to reconcile payouts, fees and sales.

K
L
Financial Reports

We will look at different financial reports, what do they tell us, and how to prepare other business performance reports (with templates provided).

K
L
ESR & AML

Economic Substance Regulation is another requirement that businesses in the UAE have to comply with, we will look at its requirements and what your business needs to do. We will also look at AML requirements.

FAQ

Frequently Asked Questions

What is my initial investment and when do I have to commit for the full package?

Before the first session, you need to pay AED400. After the first session, if you decide to continue your learning journey with me, you will need to make the residual payment either in 1 installment or in 2 equal installments.

How does my investment into DIY Accounting Learning compares to just hiring you as an accountant?

Sessions that we provide include VAT. So if we compare accounting package which includes VAT, it is calculated as AED1,850 x 2 months = AED3,700 which is already more expensive than our DIY accounting learning package.

Why do I want to learn accounting if I can just hire an accountant?

Every business owner should be able to understand his or her business finances in order to see what are the weak points and where are the opportunities. Even if you are planning to hire an accountant or a bookkeeper, having a basic knowledge will help you to 1) understand what accountant is actually doing, 2) understand financial reports prepared by the accountant, and 3) negotiate accounting fees more intelligently.

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If you would like to learn more, why not to book a discovery call with me and find out more?